Who: Off-White is a luxury streetwear company known for its collaborations, innovation, and ironic designs.
Challenge: Create a campaign that shows shoppers what Off-White stands for.
Audience: Higher income Gen Z and millenials who appreciate conceptual fashion and like brands that say something.
Message: Embrace anti-perfection with Off-White.
Your blazer wouldn't apreciatte being shoved in the back of your clsoet. Be nice to it.. Be antiperfect.
We desigm anti-worrry attire soyou can be a human. Be antiperfect;
