Who: Depop is a clothing resale app visited by shoppers worldwide to discover unique fashion.
Challenge: As thrifting becomes ever more popular, Depop needs to rise above the fold to become the go-to site. To do this, Depop must prove itself to be a brand that is with the times.
Audience: Gen Z and millennial thrifters who love fashion and online shopping. These consumers are inspired by the latest trends, and use clothes as a way to both express themselves and to identity with specific sub-genres.
Message: Depop gets it.
UX
Depop adds a filter by aesthetic feature to their app and website as seen below.
Interactive OOH
OOH digital posters allow passerby to choose three aesthetics before selecting their size. Real-time results corresponding with the background (i.e. jeans, leather, knits, florals, etc.) from the Depop app are then displayed, along with a QR code that allows consumers to scan and purchase the product immediately, all without creating an account.
Core Parties
Depop invites top sellers and select influencers to aesthetic-themed events. These events can take advantage of holidays and current events. To create an atmosphere, Depop plans sounds/music, scents, dress codes, decor, and treats all centered around the theme.
Valentine's Day - Coquette
Earth Day - Granola Aesthetic
Summer - Barbiecore
Halloween - Gothcore
Back to School - Dark Academia
Your Aesthetic
Based off purchase and browsing history, Depop users are matched with an aesthetic.
